100 HR Ideas (11-15): Networking, Employer Branding, Social Presence, Collaboration, Power of Occassion

This time on 12.12.12 I am attempting to write what is important for business. While we have a great concept and technology, it is important that your identity in the outside world would bring more prosperity and sustainability for your Business. We discuss some of these Important and cost effective ways to build your SME business. 

11. Networking: Today’s world is small and networked. No business can ignore the networked world to sustain the business in their field of operation. Be it physical meeting networks or the virtual network they give immense potential to build relationships for better business. Business sustainability in future is marked by the power of networking by the teams working in such organizations.

Husys Team helping @ TIE-ISB Connect Event

Idea: Being part of the Industry Associations and groups would help. Make sure that each of your team members is in different groups as point of contact and attending events. That would help you to cover by saving time for everyone while creating connectivity to organization.  Being part of the virtual groups would help in spending less time and recall as more. 

·     12. Employer Branding: Today any small & medium enterprise (SME) can hire more good people based on the Reputation that they have in the market.  It is essential to create the brand and uniqueness of your organization as to why someone joins you. In today’s world what makes people attracted towards your organization is the “Employer Branding”. While it was a very costly affair some years back, now it’s the easiest due to the advent of Technology and Transportation.  Technology helps in virtualisation and Transporting helps in reaching out where required faster and better. On the virtual world the brand is built based on the knowledge that you share with fellow community through various forums. Every CEO / HR Function has a great role to play in this area.

·     Idea: Spend money effectively in creating the branding.  There are many organizations competing to give you a better identity in the market.  Use any corporate merchandise company, set a budget (even if it is spread over a year/ ASK for EMI) and ask them to give you the best solution.  Use start-up merchandise companies for such support, they are dying to give different solution and prove themselves. While and established player may give a variety and may be cost advantage some times. Also, do not shy to share knowledge to attract better talent through specific discussion forums and online business forums.

Facebook Page of Husys

  

13. Social Presence: An organization’s ability to be in the Social system is important for attracting better talent, building brand and also helping the society. While you create the impact by networking and interacting, making the presence felt in the social system would help in reinforcing the brand. Today, every social platform can create an identity for your organization. Building an image and personality of your organization can be achieved through social impact/presence. This presence would help your customers/clients to identify through search. This would also help you in reinforcing positive image of your organization.   

Idea: Assign this responsibility to one or two technology savvy individuals in your organization. Make sure that you have the standard login-ID, password for future usage/modification. Identify the Social medium :  Facebook, Linkedin, Slideshare, Pinterest, Blogger, Myspace, E-commerce facilitation websites, Industry Websites and other social forums to have your presence. Integrate the information on your website to this medium seamlessly. Always maintain the updated information.

14. Collaboration: We have earlier discussed in many forums about the importance of Collaboration. Tomorrow’s business is sustained through collaborative deeds of organizations. It’s important to share and collaborate for common cause and benefit organizations. You can look at collaboration with like-minded companies in the areas where one can share and benefit. You can also collaborate companies within your lane, Industry Estate, Cluster etc., this would help organizations to build cost effective ways to enable better products/services for their clients/customers.

A group of kids involved in a collaborative leaning session

This time on 12.12.12 I am attempting to write what is important for business. While we have a great concept and technology, it is important that your identity in the outside world would bring more prosperity and sustainability for your Business. We discuss some of these Important and cost effective ways to build your SME business.  

11. Networking: Today’s world is small and networked. No business can ignore the networked world to sustain the business in their field of operation. Be it physical meeting networks or the virtual network they give immense potential to build relationships for better business. Business sustainability in future is marked by the power of networking by the teams working in such organizations.

Recent Times : A Team from a Software company organised
an event for Orphan children on the occassion of Indian auspecious day:
Kartika Pournami where people collaborate for group lunch.

·    Idea : CEO can communicate a relevant details based on the Occasion. Like the new year beginning could talk about the past and what future holds for organization (Send a note on the 1^st day of New Year). Also a specific festival can be a great idea to build the cohesiveness in a team (Group Lunches, Shared lunches, Sponsored Lunches on these occasions).

About Husys:

Husys - HR Function Management Company ( www.husys.net ) is striving to build HR Department for Start-up, Small and Medium businesses since 2002. Husys strive to help in managing to stream line the change that organizations go through during their growth phase. Husys addresses the key Human related issues to support organizational Growth. We integrate the Hiring, Inducting, Performance Measurement, Policies, Employee Bonding and Development. Reach for any support in HR Services / HR Outsourcing / HR Function Management / Customized HR Outsourcing in India.

We truly live our Vision: "Synergizing Human Potential for Business & Society".